
Dicos' year of mini-games turns the brand's calendar into play. D-Star Farm is one of those worlds: planting and tasks that bring people back.
YOUL!AO × Dicos
A year of mini-games for Dicos, including repeatable worlds such as D-Star Farm.


Dicos' year of mini-games turns the brand's calendar into play. D-Star Farm is one of those worlds: planting and tasks that bring people back.

In September 2021, Dicos marked 25 years and 3,000 stores. The key visual ran online and in stores, 25 cities were warmed up in private channels, and a “Light Up 25 Cities” mini-game went live.
Integrated campaigns / Interactive & games / Content & design / Digital & data

A virtual platform built around Domino's Planet, gathering traffic, content, products, and immersive play. Tasks and check-ins earn Da Coins.
Interactive & games

A virtual platform built around D-Star, joining an AR farm with offline planting. Tasks and crops earn D Coins.
Interactive & games
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