About

Creative, production, and live, in Shanghai.

Shanghai Youliao Advertising opened in 2017. We are part of Yuanlai Creative Group.

The company

We are a young creative advertising company founded in 2017, led by creativity and driven by technology.

We focus more on a precise grasp of consumer insight, and we are good at turning that insight into a clear point of view and into excellent creative content and interactive forms.

Our ultimate goal is not to create outstanding advertising work for brands, but to use content and technology to create a dialogue between the brand and its users, then to influence how consumers think and act, and to shorten the distance between them.

We are also a technology-driven interactive company. We have always believed that future creativity is driven by technology, so the team works to combine technology and content perfectly, and, through marketing solutions that cover the customer's whole lifecycle and customized marketing content, to let the brand build a traffic pool that belongs to the business itself.

Approach

Data, content, technology, insight, channels. A project usually uses a few of these.

Data assets

Data analysis

Record reach, interaction, and conversion so the brand can use them later.

Creative content

Marketing Content

Content people can watch, share, or play.

Technology

Mini programs, H5, and interaction that open in a browser.

Market insight

Market Insight

Category, competitors, channels — then the line we should say.

User insight

User Insight

Why people buy, stay, and come back.

Traffic channels

Flow

Paid media, and sales inside the brand's own channels.

Data tags
Run by audience

Why YOUL!AO

A young team, with experience across restaurant chains and large agencies.

01
Young, with large-agency experience
The team has worked with Lenovo, Fujifilm, Kao, ASUS, China Unicom, Canon, Otsuka, and 3SBio. It is young, and it has experience inside large 4A agencies.
02
A run of restaurant chains
Brands include Dicos, Domino's, Uni-President, and more than 10 restaurant chains. The work spans membership, interface design, social operations, and integrated campaigns.
03
More than 10 years of brand-game creative
From early web games and UI interaction to game mini programs now. The team uses technical change, and the hours already spent shipping, to make a mini-game that belongs to the brand.
04
Technology next to the creative
The technical range covers the Cocos Creator engine, database applications, and AR / VR interaction. The founder is a member of the Asia-Pacific Esports Committee.
05
A live studio that can be built to order
The studio is in Shanghai, over 700 square meters, with 10+ rooms, for long-term sets built around a brand.
06
Marketing tags
Ads and data are read together. A long partnership with a tag-collection vendor keeps clicks in the brand's own database.