YOUL!AO × Domino's
A virtual platform built around Domino's Planet, gathering traffic, content, products, and immersive play. Tasks and check-ins earn Da Coins.
Domino's Planet is a virtual platform. It gathers traffic, content, products, and immersive experience, and connects online delivery, an AR pizza kitchen, and an in-store tech kitchen into one Domino's community.
Players finish tasks, interact, and check in to earn Da Coins, then redeem benefits — including custom digital products — at the Domino's market. Moving between the real and the virtual is the social experience.
In September 2021, Dicos marked 25 years and 3,000 stores. The key visual ran online and in stores, 25 cities were warmed up in private channels, and a “Light Up 25 Cities” mini-game went live.
Integrated campaigns / Interactive & games / Content & design / Digital & data
A virtual platform built around D-Star, joining an AR farm with offline planting. Tasks and crops earn D Coins.
Interactive & games
DQ's H5 mini-game “Show Your Queen Style”, made with Ele.me and Meitu.
Interactive & games
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