YOUL!AO × Dicos
A virtual platform built around D-Star, joining an AR farm with offline planting. Tasks and crops earn D Coins.
D-Star Universe is a virtual platform. D-Star gathers traffic, content, products, and immersive experience, and joins an online AR farm with offline planting.
Players finish tasks, plant, and check in to earn D Coins, then redeem benefits, physical goods, and custom digital products at the D-Star market.
The world includes D-Star Farm, D-Star Entertainment, D-Star Market, D-Star Live, and D-Star Community.
In September 2021, Dicos marked 25 years and 3,000 stores. The key visual ran online and in stores, 25 cities were warmed up in private channels, and a “Light Up 25 Cities” mini-game went live.
Integrated campaigns / Interactive & games / Content & design / Digital & data
A virtual platform built around Domino's Planet, gathering traffic, content, products, and immersive play. Tasks and check-ins earn Da Coins.
Interactive & games
DQ's H5 mini-game “Show Your Queen Style”, made with Ele.me and Meitu.
Interactive & games
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