
Sorry Cafe is an integrated campaign for Dicos. A store on Hubin Road in Hangzhou was rebuilt as a themed space, with a 3D wall, then carried outward through KOL posts and a store-visit livestream.
YOUL!AO × Dicos
Dicos' Sorry Cafe: a store refit on Hubin Road in Hangzhou, a 3D wall, KOL posts, and a store-visit livestream.


Sorry Cafe is an integrated campaign for Dicos. A store on Hubin Road in Hangzhou was rebuilt as a themed space, with a 3D wall, then carried outward through KOL posts and a store-visit livestream.

In September 2021, Dicos marked 25 years and 3,000 stores. The key visual ran online and in stores, 25 cities were warmed up in private channels, and a “Light Up 25 Cities” mini-game went live.
Integrated campaigns / Interactive & games / Content & design / Digital & data

A limited Halloween cooking event for Dream Curry, held at ABC Cooking Studio.
Integrated campaigns

Integrated launch work for Boxing Cat's opening, including the key posters and the opening film.
Integrated campaigns / Content & design
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