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Overview/04

Social & CRM

Social, membership, and communities across the customer lifecycle.

Social and CRM covers account content, membership, and communities across the customer lifecycle.

The work includes social operations, WeChat and Weibo, member recruitment and conversion, loyalty, community management, and communication through the full lifecycle.

Capabilities

  • Social account operations
  • WeChat and Weibo
  • Member recruitment and conversion
  • Loyalty programs
  • Community management
  • Lifecycle communication

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